I rarely talk about my days at SFU (Simon Fraser University).  Mainly because back then I was in the Business Program taking classes like Economics & Business Statistics.

So last week when I was a the VBOT (Vancouver Board of Trade) Small Business Conference, I nearly rolled over when my feature presenter starting throwing out the internet usage stats.

However, he did make a good point. I twas not that long ago that businesses were urged to get online because more and more people were shopping online and while they may not necessarily be making those purchase online, they are doing their research there.

But even that has gone to an entirely new level.  As the usage of people surfing the internet on their mobile phones as dramatically increased.  Morgan Stanley released an 87 page report (I will send only the coles notes of the report) charting internet trends and well, the future is NOW.

Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015 and that 4% of all retail sales will be done on mobile devices.

4% doesn’t seem like a large number, but they are referring to online purchasing & not taking into account all of the research that users tend to do before buying the item in person (I know I’m currently doing that with my upcoming dishwasher purchase) & the prediction for 2015  is gasp! only 2 months away).

So what does this all mean to you?

It means asking if your website is mobile friendly. When you look at your site on your phone, do you find yourself having to move the screen from side to side to view the photos & content? Is your navigation readily available? Having a responsive website means that your information will intuitively increase or decrease depending on the screen size thereby making it user friendly for the view regardless of the device.

The fact is the internet has changed and does our approach to marketing ourselves on there. you could be losing clients because your site is slow & awkward.  This also doesn’t just apply to the retail market either. Any health practitioner must review their website to see if they are able to book appointments online and if this feature translates to a mobile device.

It simply isn’t enough to have a website any longer. To be competitive, we must create a site that is designed with ease or use in mind.  Gone are the days of putting the kids to bed & hopping online but welcome the days of standing in line at the grocery store & browsing for an appointment.

To see how we can make your site more responsive, contact me today. I have a few open spots left this year to work with clients to upgrade their current site.

 

Here are some more interesting facts on usage:

  • 48% of all Internet users come from just five countries (Brazil, Russia, China, India and the U.S.).
  • Video accounts for 69% of mobile data traffic.
  • Facebook is the single largest repository for user-generated content such as pics, videos, links and comments.
  • More and more, we are expecting to have access to our “stuff,” i.e. music, documents and applications, in the cloud.
  • The overlap between mobile users and social web users continues to grow; more and more users are accessing the social web from a mobile device.

Source: Mashable

 


 

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